In recent years, Chinese agricultural and animal husbandry enterprises represented by New Hope and Zhengchang have been "going global" in an attempt to "grab food from the tiger's mouth" in the international market dominated by European and American brands. Faced with increasingly fierce overseas competition, Zhengda Electromechanical has relied on years of research and market accumulation to conduct in-depth research in multiple countries and regions in Southeast Asia and Northeast Asia, steadily developing its business and achieving remarkable results.

01 Seize the opportunity, cultivate and refine, and promote high-quality development of overseas markets

Expanding overseas and seizing opportunities is a prerequisite. Leaders at all levels of Zhengda Electromechanical attach great importance to overseas markets, hold special meetings to layout and plan, and promote Zhengda Electromechanical's advanced products, technologies, models, and concepts overseas.

Just do it! After the strategy was issued, various enterprises of Zhengda Electromechanical successively dispatched sales and technical teams to countries such as Thailand, Indonesia, Malaysia, Japan, Russia, and Outer Mongolia to steadily carry out cross-border in-depth research; Simultaneously utilizing international exhibitions such as VIV and VICTAM to gather first-hand information and grasp industry trends; With the help of the global layout and platform advantages of Zhengda Group, Zhengda Electromechanical has won the first batch of customer resources overseas, successfully exporting a number of benchmark projects such as Sakorn Nakhon and Gongbu Feed Factory in Thailand, and using this as a springboard to continuously expand customer channels and make great strides in developing overseas business.

After establishing a stable order base, in 2023, Zhengda Electromechanical will set up overseas offices and branches in multiple countries and regions in Southeast Asia and Northeast Asia. While serving customers, it will also be able to timely understand the overseas market trends and provide feedback for domestic research and development, design, and manufacturing. From a single product output to providing specialized services and comprehensive solutions for different breeding modes and customers, Zhengda Electromechanical's internationalization journey is constantly accelerating.

02 Digital Transformation, from "Manufacturing" to "Intelligent Manufacturing", Enhancing the Competitiveness of Projects in Going Global

Overseas expansion and digital transformation are the core. In recent years, digital technology has become an important driving force for optimizing and adjusting China's agriculture and animal husbandry industry, which enables some companies that have taken the first steps to seize the opportunity in the "going global" competition.

To forge iron, one still needs to be strong on their own. As an early enterprise in the industry to begin digital transformation, Zhengda Electromechanical has been continuously focusing on the research and development of new materials, processes, and products for many years. In 2023 alone, it has produced dozens of innovative achievements such as "lightweight feed trucks", "automatic chicken delivery systems", and "IoT centralized procurement platforms", and has received positive feedback in major projects. In the construction of the Cambodian Gongbu annual output 270000 tons feed plant project this year, three sets of 8000 ton silos, ASRS three-dimensional warehouses, warehouse top monitoring, flow scales and other equipment designed by Shanghai Zhengcheng have been well received by owners for their high-quality design level, process technology, and quality control, providing another benchmark project for overseas markets.

At the same time, with the support of the group, Zhengda Electromechanical has also established Shanghai Zhengxin Kerong Robot Company, officially launching the integrated application of agricultural and animal husbandry robots and the research and development of IoT devices; Strategic cooperation has been established with a group of high-tech enterprises, starting from the digitization of management, production, and marketing, to comprehensively build an intelligent breeding full ecological chain and embark on a new journey of digital construction in animal husbandry.

03 Full process tracking, backend empowerment, creating a "dual engine" for the development of Zhengda Electromechanical

Overseas expansion is supported by management innovation. Since the beginning of this year, Senior Vice Chairman Shao Laimin has held several strategic meetings for Zhengda Electromechanical, strengthening the functions of the headquarters, adding departments such as business, legal, and strategy, and reorganizing the functions of the front, middle, and back offices. The front office is positioned to deliver resource capabilities, meet the needs of different types of customers, and collect first-hand market information to provide feedback to the middle and back offices; The middle platform is positioned as a technical resource capability, capable of timely communication with the front desk based on customer needs, promoting business development. Whenever there is a technological innovation or resource transformation in society, the middle platform can be upgraded in a timely manner to ensure the competitive advantage of the enterprise in the fields of technology and resources; The backend is positioned as a strategic resource capability, providing talent delivery, legal and strategic guidance for the company.

When front-line personnel charge forward, various departments in the middle and back office work together to provide R&D, channel and other resource support for front-line market personnel, forming a fast decision-making and flexible response operation mechanism, making market opportunities quickly become marketable products, thus providing huge development space for the continuous expansion of Zhengda Electromechanical's overseas market.

In recent years, Zhengda Electromechanical's internationalization strategy has taken root and blossomed in East Asia, constantly opening up new markets, creating new opportunities, and bringing new vitality. Currently, Zhengda Electromechanical's overseas business has covered multiple business sectors such as feed, aquaculture, food, and specialized vehicles. With the steady advancement of internationalization strategy, Zhengda Electromechanical will continue to leverage the advantages of the entire industry chain of the group. While doing a good job in the domestic market, it will fully tap the potential of overseas super large scale markets, link the balanced development of domestic and international markets, and promote Zhengda products, Zhengda models, and Zhengda services to a broader international market!